Dr. Rosa Kriesche-Küderli
CMO

Dr. Rosa Kriesche-Küderli holds a degree in Business Administration with a focus on Marketing from WU Vienna University of Economics and Business. Her doctoral research explored the impact and measurement of digital advertising, shaping an early interest in the relationship between brand strategy and business performance.

Over the course of her career, she has held leadership positions across international agency networks and design consultancies, including OMD, FCB/IPG, Serviceplan Group Germany, and frog Design. Her work has spanned new business, brand strategy, and communications strategy, with a focus on building brands through strong narratives and visual design.

Rosa joined DTFLR as Head of Communication in 2025 and was appointed Chief Marketing Officer in 2026. Today, she leads the firm’s marketing strategy, helping shape DTFLR’s profile and presence in both national and international markets.